:root{color-scheme:light;--paper:#f5ead7;--ink:#241910;--red:#b42718;--line:#d7c9b0}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--ink);font-family:system-ui,sans-serif}
a{color:inherit}
.shell{max-width:1280px;width:calc(100% - 96px);margin-inline:auto}
.top{display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid var(--line);min-height:76px;gap:16px}
.wordmark{font-size:1.15rem;font-weight:900;letter-spacing:-.045em;text-decoration:none}
.wordmark span,.label,em{color:var(--red)}
nav a{font-weight:700;text-decoration:none;font-size:.88rem}
nav a:hover{text-decoration:underline}
.hero{display:grid;grid-template-columns:1.04fr 1fr;min-height:580px;border-bottom:1px solid var(--line)}
.intro{align-self:center;padding:54px 30px 56px 0}
.label{font-size:.75rem;font-weight:800;letter-spacing:.12em;text-transform:uppercase}
h1,h2,h3,p,figure{margin:0}
h1{font-family:"Archivo Black",system-ui,sans-serif;font-weight:950;font-size:clamp(4.1rem,8.2vw,8.8rem);line-height:.82;letter-spacing:-.095em;margin:22px 0 28px}
h1 em{font-style:normal}
.lede{max-width:36ch;font-size:1.12rem;line-height:1.55}
.cta{display:inline-flex;gap:26px;background:var(--ink);color:var(--paper);padding:13px 17px;margin-top:25px;text-decoration:none;font-weight:700}
.cta:hover{background:var(--red)}
.product{position:relative;overflow:hidden;background:#9f2619;min-height:100%}
.product img{display:block;width:100%;height:100%;position:absolute;object-fit:cover}
#partnerships{padding:54px 0 60px;scroll-margin-top:18px}
h2{margin:10px 0 25px;font-size:clamp(1.8rem,4.4vw,3.5rem);line-height:1.06;letter-spacing:-.055em}
.ideas{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}
article{border-top:1px solid var(--line);padding-top:16px}
h3{font-size:1.1rem;margin-bottom:8px}
article p{line-height:1.6;max-width:34ch}
footer{border-top:1px solid var(--line);padding:20px 0 28px;font-size:.8rem}
@media(max-width:760px){.shell{width:calc(100% - 36px)}.top{min-height:62px}.hero,.ideas{grid-template-columns:1fr}.intro{padding:40px 0 30px}h1{font-size:clamp(3.8rem,14vw,6.2rem)}.product{min-height:0;aspect-ratio:5/5}.ideas{gap:18px}#partnerships{padding:35px 0 40px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}